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Conversion Focused Marketing and Design / Articles posted by Liz1057
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Business

All marketing agencies are not the same. Some specialize in different services- Facebook or google ads for example, while focusing on specific niches- like e-commerce, Shopify websites, personal injury lawyers.. .the list goes on. Case studies Make sure your UVP fits into their wheelhouse. Whatever your niche is, make sure that the agency that you decide to work with has experience with that niche, and the case studies to show their process of how they’re getting results. The case study...

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Marketing for Mattress companies

So how do you make sure to target the right audience for your market? As anyone who owns a mattress company, it can be difficult to know not only how to market your mattress company, but WHO is your market for your mattress company? The other problem is that the turnover rate for people that need a new mattress is pretty low. Here are some solutions. • Makes sure your site shows your Unique Value Proposition- How...

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Optimize Your Profile If you are doing any cold prospecting via email, LinkedIn, or even cold calling, then there is no doubt that people are screening your LinkedIn profile before they respond to you. They decide whether you’re worth connecting with in several seconds. Here’s how to maximize your profile to  get your audience to not only connect with you, but develop a relationship to work together. You want to think of your company profile page as...

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LinkedIn

Arthur Blackstone, a CEO of an I.T company, came to us because he needed to generate more leads for his IT company. Here is how we did it: Since Arthur was looking for B2B leads for his IT company, we knew that Linkedin would be the best way for us to get him the most targeted leads. As our Linked guide recommends, we treated his LinkedIn profile as a sales page: 1. For his title, we created his headline to show how his company, Net...

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LinkedIn

Crafting the perfect introduction message on Linkedin.  Here are some of the best ways to connect with your future prospects online. Subject line do’s and don’ts You can’t make your case if they don’t open your InMail. Subject lines are the first impression you make and shouldn’t be neglected. Subject lines need to be concise, motivating, and if possible, personal. Give your candidate a reason to read on. Good subject lines make a quick, personal connection. Here is an example, which makes...

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Online Reputation Management and How It Impacts Your Business Your online reputation determines how others perceive your business when they search for or stumble upon it online. Consequently, online reputation management (ORM) proactively influences what information people will find. For instance, various techniques and strategies can help you push damaging and harmful content further down the Google search engine results pages (SERPs) by ranking your own or third-party more desirable material above it. Why is this important? Because the top...

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Sales is all about relationships. People buy from companies they like and trust, and if you’re doing the selling, you’re the person the lead is going to base their opinion of the company around. That’s why building a relationship is always our primary goal. When we work with the client, we never have the banner ad go directly to the sales page. We tried this in the past and it never works. You can use this method for transactional selling, used...

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Facebook

Where is the bottleneck in your onboarding process/sales funnel? Some of you have caught on how the automation process works: Creating an offer that provides the solution to your target market, Place that offer in a landing page, that goes to a sales funnel. and create some facebook ads for the landing page, and voila! You've created an automated sales funnel! Yes, that is essentially the process. It sounds so simple. doesn’t it? So why aren’t most entrepreneurs getting more leads? If this proven system is so proven, why...

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bitcoin, crypto

Let's talk about Telegram! A growing number of internet companies are banning cryptocurrency advertising, fearing reputational damage if their users are duped or left penniless, even as regulators struggle to get to grips with the fast-emerging industry.While regulators have stepped up their warnings about the risks to consumers of investing in cryptocurrencies and the potential for scams, in most jurisdictions they are only beginning to discuss publicly how they might regulate the industry, let alone frame advertising...

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