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Conversion Focused Marketing and Design / Articles posted by Liz1057 (Page 2)

We've been receiving many questions lately about what exactly the GDPR is and why should we care? In this post, we hope to explain you need to know and the most frequently asked questions: 1.What is the GDPR?  2. What does this mean for advertising on Facebook? 3.When is the GDPR change (and why does compliance matter)? 4. How do you make sure of your sales team’s GDPR compliance? Let's begin: 1.What is the GDPR?  Any salesperson or marketer who hasn’t heard about the...

Facebook has banned Crypto ads and Google will be banning them in ads. What can you do about it? The new policy states: “Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency.” First thing. Don't panic. There are creative ways to get around this and we can prove it 1. Paid ads The ways to bypass Bitcoin’s facebook paid ads ban, legally and ethical Facebook...

SaaS Scenario: Your Saas company has been in business for under 5 years. You're getting to the point where some people have heard of you, but a lot of them haven't. Regardless,  you need to make sales while building your branding. How to do this with Facebook ads: We had a client that was in this situation- not a name brand yet, and needed a process of getting leads consistently.  The first month, we did the usual A/B testing,...

Pick Your Objective Set a realistic, but challenging goal. Pick your objective and add a number next to it. “Start with the destination and then planning the route there is much easier.” Figure Out Your Multiple Do the math. With your goal in mind, work backwards to a daily goal that will help you achieve it. If you already have data, look at what percentage of growth you need. If you're starting out, you may have to adjust your goal based on how fast (or slow)...

Your website: Google Alerts: Use to track whenever someone mentions your brand and website, or whenever someone mentions your competitors( this is great for ideas to pitch for guest posts, interviews, and features. Loyal Customers Bought from you multiple times Track your most watch videos, and retention ( how long people are watching) of the videos Measuring the Effectiveness of Facebook Ads With the website conversions campaign structure, the primary success of your ads rely on the metrics of conversions in relations to costs....

Phases of a campaign The there are a few phases of a successful Facebook advertising campaign: Advertising spend breaks even on the front end Advertising spend breaks even on the back end Advertising campaign generates positive ROI Advertising campaign generates positive ROI as you scale Most Facebook campaigns don’t break even on the front end. It could be because the offer was misaligned with their audience, the copy doesn’t resonate, the imagery doesn’t connect with the market or...

Whenever starting a new campaign from scratch (that means NO saved audience and NO prior activity on your pixel), Facebook's best practice says that you should follow these steps in order so that you can get the best customers and highest relevance score. Step 1. Build an ideal audience consisting of people from similar groups that you believe might show an interest in your product. Step 2. Run an ad optimized for "link clicks to website" to your...