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Optimize Your Profile If you are doing any cold prospecting via email, LinkedIn, or even cold calling, then there is no doubt that people are screening your LinkedIn profile before they respond to you. They decide whether you’re worth connecting with in several seconds. Here’s how to maximize your profile to  get your audience to not only connect with you, but develop a relationship to work together. You want to think of your company profile page as...

Are you ready to embark on your inaugural Google Ads campaign, but unsure where to begin? In this article, we'll walk you through the process of initiating a Google Ads campaign and uncovering impactful keywords to enhance its effectiveness. The first crucial step is identifying the search terms or keywords that will attract motivated, ready-to-act traffic to your landing pages. Here are three essential steps to kickstart your Google Ads keyword research: Tap into Your Business Insight: Begin...

Encountering a low Quality Score and unsatisfactory PPC conversion rates can be disheartening, especially when you've invested significant resources in your paid search campaigns. Fortunately, there are effective measures to enhance your Quality Score and increase conversion rates. This article explores key strategies, including aligning ad copy with landing pages, crafting compelling PPC headlines, incorporating clear calls to action, creating customized landing pages, and monitoring competitors. Align Ad Copy with Landing Pages: To capture user attention, it's...

So how do you make sure to target the right audience for your market?   As anyone who owns a mattress company, it can be difficult to know not only how to market your mattress company, but WHO is your market for your mattress company? The other problem is that the turnover rate for people that need a new mattress is pretty low.   Here are some solutions. • Makes sure your site shows your Unique Value Proposition- How...

All marketing agencies are not the same. Some specialize in different services- Facebook or google ads for example, while focusing on specific niches- like e-commerce, Shopify websites, personal injury lawyers.. .the list goes on. Case studies Make sure your UVP fits into their wheelhouse. Whatever your niche is, make sure that the agency that you decide to work with has experience with that niche, and the case studies to show their process of how they’re getting results. The case study...