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So how do you make sure to target the right audience for your market? As anyone who owns a mattress company, it can be difficult to know not only how to market your mattress company, but WHO is your market for your mattress company? The other problem is that the turnover rate for people that need a new mattress is pretty low. Here are some solutions. • Makes sure your site shows your Unique Value Proposition- How...

Optimize Your Profile If you are doing any cold prospecting via email, LinkedIn, or even cold calling, then there is no doubt that people are screening your LinkedIn profile before they respond to you. They decide whether you’re worth connecting with in several seconds. Here’s how to maximize your profile to  get your audience to not only connect with you, but develop a relationship to work together. You want to think of your company profile page as...

All marketing agencies are not the same. Some specialize in different services- Facebook or google ads for example, while focusing on specific niches- like e-commerce, Shopify websites, personal injury lawyers.. .the list goes on. Case studies Make sure your UVP fits into their wheelhouse. Whatever your niche is, make sure that the agency that you decide to work with has experience with that niche, and the case studies to show their process of how they’re getting results. The case study...

Arthur Blackstone, a CEO of an I.T company, came to us because he needed to generate more leads for his IT company. Here is how we did it: Since Arthur was looking for B2B leads for his IT company, we knew that Linkedin would be the best way for us to get him the most targeted leads. As our Linked guide recommends, we treated his LinkedIn profile as a sales page: 1. For his title, we created his headline to show how his company, Net...