PPC Pro Tips: Tools for Effective Google Ads Keyword Research

Are you ready to embark on your inaugural Google Ads campaign, but unsure where to begin?

In this article, we’ll walk you through the process of initiating a Google Ads campaign and uncovering impactful keywords to enhance its effectiveness.

The first crucial step is identifying the search terms or keywords that will attract motivated, ready-to-act traffic to your landing pages. Here are three essential steps to kickstart your Google Ads keyword research:

  1. Tap into Your Business Insight: Begin by leveraging your in-depth understanding of your business and customers. Brainstorm a comprehensive list of words and phrases that potential customers might use when searching for your product on a search engine.
  2. Utilize Keyword Research Tools: Employ tools like Google’s Keyword Planner to validate and expand your initial list. This tool provides valuable insights into search volumes, bid ranges, and competition difficulty for various keywords.
  3. Analyze Competitor Keywords: Gain insights into what is working for your competitors by analyzing their keywords through competitive intelligence solutions. Understand which keywords are driving results for them and consider incorporating similar strategies into your campaign.

As you brainstorm, focus on phrases indicating an intent to make an immediate purchase. Additionally, include related terms, competitor brands, and your own brand names to create a diverse list. While starting with general terms is acceptable, aim to delve deep into specificity to ensure a comprehensive list.

To enhance your keyword research, leverage tools like Google Analytics and customer data. Google Analytics, particularly the Search Console, reveals phrases visitors use to find your site. Additionally, understanding your customers’ language through surveys or customer service interactions provides valuable insights.

Grow Your Keyword List with Google’s Keyword Tool: Google’s Keyword Planner is a powerful, free tool integrated into Google Ads. Accessible through your Ads account, it offers accurate data directly from Google. Identify high-volume, low-difficulty keyword phrases relevant to your product to ensure campaign success.

Competitor Keyword Research for Accelerated Success: Recognize that competitors in your industry are likely running Google Ads campaigns. Leverage this by analyzing their strategies using tools like iSpionage’s PPC competitive intelligence tool. Discover keywords driving their sales, assess keyword effectiveness, and determine the ad positions they prioritize.

In conclusion, turn your comprehensive keyword research into a successful Google Ads campaign. By combining your business knowledge with powerful tools, you can create a targeted and effective strategy that maximizes your ROI.