We build our AdWords campaigns within your master account, giving you full administrative access, transparency, and control. We’re here to deliver the highest quality traffic to your site, and ensure you’re seeing a true return on your investment.
In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a dynamic digital strategy.
Digital customer keyword acquisition strategy:
After you answer a couple of questions from us about your clients, industry, and competition, we’ll then provide a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behavior to make sure you receive the best results.
Our team will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for. We’ll upload the comprehensive keyword AdWords strategy into your google ads campaign, to get the perfect audience that bring you qualified leads.
We’ll also make sure your campaign that delivers on your digital objectives and goals by consistently measuring and key performance indicators.
Campaign Setup and Execution Search Ads
Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign. Text Ad Development Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer’s eye, and use industry best practices and features including sitelinks, call extensions, callouts, and more.
Landing Pages Design and Optimization ( $1500 Value!)
We also create the copy and design for your landing pages to make sure they convert. The better your landing page, the higher quality score your ads will have, and the more conversions you will see.
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
Display Ads and Remarketing:
Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.
• Contextual Targeting- We show your ads exactly when the audience is consuming content contextually relevant to your product
• Interest Categories- We reach your target audience, showing them relevant messages across the web
• Remarketing– We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.
Facebook is one of the most popular social media platforms in the world, with more than 1.6 billion users. And people like to spend a lot of time on it, whether all at once or periodically throughout the day. This means there are billions and billions of eyes constantly scrolling through posts, videos, photos, status updates, and, yes, advertisements.
And when it comes to advertising, there is no company in the world that has more information about its users than Facebook. And includes much more than just your age, gender, and alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you spend doing various things online, and what you purchase. From a business marketing standpoint, that stuff is gold. And thankfully it’s right there for the taking if you know where to find it and how to use it. That’s where we come into play.
We’ll be using a combination of video marketing funnels, landing pages and email sales funnels to get your target audience to schedule appointments with you automatically.
Creating the perfect audience:
Custom: Using your customer database, we will upload phone numbers, email addresses, Facebook user IDs, and app user IDs. This information will then be matched to as many user profiles as possible.
Facebook will allow us to run many little tests in our first few months. Naturally, most won’t perform very well, but we’re looking for 2 or 3 that are ‘home runs’. From there, we scale up the audience knowing you have the magic formula.
We’ll be changing the ad images and copy every two weeks or so, since Facebook responds better to ad change. This prevents the “banner blindness” from your audience and increases Facebook’s algorithms which mean that Facebook shows more of your ads.
We’ll also be running your campaigns to your targeted audience.
For the audience that viewed the first ad, but didn’t opt-in we’ll
retarget that audience to other ads with more time-sensitive ad copy to incentives them to opt-in.
Our Recommended Facebook Ad budget is $1200- $1500 for the first month.
Once we start building momentum and receive consultations consistently, we can incrementally increase the budget the following month which builds momentum and continue to generate more qualified leads.
We measure daily the analytics data such as advertising metrics, page-level metrics, engagement, click-through- rate, and other metrics.
You’ll receive a detailed report every month showing your return on investment.
We find out what is working, and what we need to change if we see a drop in your ads.