Case Study: Startle Academy
Challenge: To launch an online acting membership site for kids. They were on a tight budget for ads, so we needed to aggressively build their email list organically with social media, landing pages, and SEO techniques.
• We built up email list organically with social media, Videos, trending hashtags from keyword research.
• We paid close attention to analytics and heatmaps to utilize how to target our ads, demographics, and email lists.
• Combined technology and psychology with persuasion techniques that resulted in over 76% converting landing pages.
• Created daily posts on Twitter, Pinterest, Youtube, Instagram, and Facebook, and increased followers by 32% using videos, graphics, trending hashtags, popular articles, engaging posts, contests, and giveaways.
• Wrote engaging SEO copy for website and blog that built an organic email list to 200 subscribers within the first week and increased retention on the site to an average of 63%.
• Created explainer videos with editing software to quickly explain the benefits of signing up with Startle Academy.You can watch the videos here and here.
• Created a marketing to start from banner ads, landing pages, and a nurturing autoresponder sequence that solidified the relationship, developed trust, and increased Startle Academy’s membership sales by 45%.