Your online reputation is the confluence of every piece of information about you online.  This information comes together to form an opinion in a person’s mind about you or your brand, whether positive or negative.  The easier it is to find the information, the more of an impact it will have on your reputation. The primary platforms that define your online reputation include:

• SEO
• Yelp, Google Reviews, and other review websites

With Online Reputation Management, we work hard to make all of the positive information easy to find.  At the same time, we use many different strategies and tactics to diminish the visibility of negative content, or in some cases, remove it from the web altogether.  The end result is a positive online reputation because when people search your name or brand, they immediately find positive content.

REPUTATION MONITORING & REPORTING

Closely monitoring your online reputation and reporting on its progress is an important part of an ORM campaign.

Reputation Monitoring

We have custom-built a number of tools to help us with very specific monitoring activities.  We can see updates as they happen, track the smallest of changes in search results, and monitor online reviews in real-time.  These capabilities allow us to quickly assess changes in your online reputation and adjust strategy as needed to triage any immediate problems.

Reputation Reporting

A good report has all of the information you need, and nothing extraneous.  We custom build your report based on the metrics that are most important for you.