Case Study:Pharma Legal Network

Challenge:

Get qualified leads malpractice suits against specific medications.

Built lead generation campaigns using PPC and social media strategies.

• Created double-opt-in landing pages for each malpractice suit to prequalify the leads by using a built-in questionnaire form. If they qualified after filling out the form, they would receive an email that would give them the phone number to the call center.

Results

We were able to generate over 6 qualified leads per week which resulted in a 800% ROI!

Each lead was worth $1000 and we have a ppc budget of $3000 per month.

We did this by creating targeted keywords in our PPC Campaigns, focusing on measurement, analytics and testing.

We also targeted specific online communities that were taking the medications that our client was representing. We’d develop relationships with these people, email them information about the side effects of their medications with a link to our landing page.