Optimize Your Profile If you are doing any cold prospecting via email, LinkedIn, or even cold calling, then there is no doubt that people are screening your LinkedIn profile before they respond to you. They decide whether you’re worth connecting with in several seconds. Here’s how to maximize your profile to get your audience to not only connect with you, but develop a relationship to work together. You want to think of your company profile page as...
Online Reputation Management and How It Impacts Your Business Your online reputation determines how others perceive your business when they search for or stumble upon it online. Consequently, online reputation management (ORM) proactively influences what information people will find. For instance, various techniques and strategies can help you push damaging and harmful content further down the Google search engine results pages (SERPs) by ranking your own or third-party more desirable material above it. Why is this important? Because the top...
Sales is all about relationships. People buy from companies they like and trust, and if you’re doing the selling, you’re the person the lead is going to base their opinion of the company around. That’s why building a relationship is always our primary goal. When we work with the client, we never have the banner ad go directly to the sales page. We tried this in the past and it never works. You can use this method for transactional selling, used...
Pick Your Objective Set a realistic, but challenging goal. Pick your objective and add a number next to it. “Start with the destination and then planning the route there is much easier.” Figure Out Your Multiple Do the math. With your goal in mind, work backwards to a daily goal that will help you achieve it. If you already have data, look at what percentage of growth you need. If you're starting out, you may have to adjust your goal based on how fast (or slow)...
Your website: Google Alerts: Use to track whenever someone mentions your brand and website, or whenever someone mentions your competitors( this is great for ideas to pitch for guest posts, interviews, and features. Loyal Customers Bought from you multiple times Track your most watch videos, and retention ( how long people are watching) of the videos Measuring the Effectiveness of Facebook Ads With the website conversions campaign structure, the primary success of your ads rely on the metrics of conversions in relations to costs....