Facebook Marketing for SaaS Businesses

SaaS Scenario: Your Saas company has been in business for under 5 years. You're getting to the point where some people have heard of you, but a lot of them haven't. Regardless,  you need to make sales while building your branding. How to do this with Facebook ads: We had a client that was in this situation- not a name brand yet, and needed a process of getting leads consistently.  The first month, we did the usual A/B testing,...