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Arthur Blackstone, a CEO of an I.T company, came to us because he needed to generate more leads for his IT company. Here is how we did it: Since Arthur was looking for B2B leads for his IT company, we knew that Linkedin would be the best way for us to get him the most targeted leads. As our Linked guide recommends, we treated his LinkedIn profile as a sales page: 1. For his title, we created his headline to show how his company, Net...

Crafting the perfect introduction message on Linkedin.  Here are some of the best ways to connect with your future prospects online. Subject line do’s and don’ts You can’t make your case if they don’t open your InMail. Subject lines are the first impression you make and shouldn’t be neglected. Subject lines need to be concise, motivating, and if possible, personal. Give your candidate a reason to read on. Good subject lines make a quick, personal connection. Here is an example, which makes...