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Where is the bottleneck in your onboarding process/sales funnel? Some of you have caught on how the automation process works: Creating an offer that provides the solution to your target market, Place that offer in a landing page, that goes to a sales funnel. and create some facebook ads for the landing page, and voila! You've created an automated sales funnel! Yes, that is essentially the process. It sounds so simple. doesn’t it? So why aren’t most entrepreneurs getting more leads? If this proven system is so proven, why...

Facebook has banned Crypto ads and Google will be banning them in ads. What can you do about it? The new policy states: “Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency.” First thing. Don't panic. There are creative ways to get around this and we can prove it 1. Paid ads The ways to bypass Bitcoin’s facebook paid ads ban, legally and ethical Facebook...

SaaS Scenario: Your Saas company has been in business for under 5 years. You're getting to the point where some people have heard of you, but a lot of them haven't. Regardless,  you need to make sales while building your branding. How to do this with Facebook ads: We had a client that was in this situation- not a name brand yet, and needed a process of getting leads consistently.  The first month, we did the usual A/B testing,...

Phases of a campaign The there are a few phases of a successful Facebook advertising campaign: Advertising spend breaks even on the front end Advertising spend breaks even on the back end Advertising campaign generates positive ROI Advertising campaign generates positive ROI as you scale Most Facebook campaigns don’t break even on the front end. It could be because the offer was misaligned with their audience, the copy doesn’t resonate, the imagery doesn’t connect with the market or...

Whenever starting a new campaign from scratch (that means NO saved audience and NO prior activity on your pixel), Facebook's best practice says that you should follow these steps in order so that you can get the best customers and highest relevance score. Step 1. Build an ideal audience consisting of people from similar groups that you believe might show an interest in your product. Step 2. Run an ad optimized for "link clicks to website" to your...