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Auto Repair businesses- Increase your appointments by 4x more with this method

As the world goes digital and smartphones become ubiquitous, staying connected has never been easier. For auto repair shop owners, this presents a significant opportunity to grow their businesses, and Google Ads are a crucial part of that strategy. With Google being the most popular search engine, boasting approximately 8.5 billion global searches per day, it’s clear that customers heavily rely on it for their research. This makes it the perfect platform for auto repair shop owners to establish a strong presence.

Google Ads are essential for promoting your auto repair website and reaching potential customers. By strategically allocating part of your advertising budget to Google Ads, you can achieve remarkable results.

Google Ads specifically target customers most likely to need your products and services, appearing above organic search results. They offer numerous opportunities to engage with potential customers across various devices, including PCs, laptops, tablets, and smartphones. This allows you to reach customers where they spend a significant amount of their time.

Using the PPC (pay-per-click) model, you can easily run ads and only pay when they achieve their goal—receiving clicks from interested users. Google Ads enable you to market your auto repair services with highly visible placements and track the number of visitors clicking on your paid ads.

*Our insights from 76,000+ hours of automotive marketing experience.

Here are some tips to receive better results from your auto service center’s PPC advertising :

  • Target relevant keywords
  • Watch competitors
  • Bid on branded keywords
  • Create display ads
  • Use negative keywords
  • Employ RLSA (Remarketing lists for search ads)
  • Monitor results

Let me explain:

With 93% of all online experiences beginning with a search engine, it’s no surprise that Google’s paid ads are a fantastic way to advertise your auto service. To get the best results from your auto service center PPC, follow these seven tips:

1. **Target relevant, long-tail keywords**
PPC campaigns rely on specific keywords that you bid on in Google Ads. Your keywords should be highly relevant to your business and ads, matching user search intent. Long-tail keywords, which are more specific and have less competition,are particularly effective.

2. **Watch your competitors**
Keep an eye on your competitors’ PPC strategies. If they are successful, consider optimizing your campaigns similarly. Also, identify their weak spots and use them to your advantage. Use their strategies as inspiration to develop your own unique approaches.

3. **Bid on branded keywords**
Dominate searches that include your brand name. For instance, if your business is LA Auto Service, bid on keywords like “LA auto tire rotation.” This prevents competitors from stealing your traffic. Additionally, consider bidding on your competitor’s branded keywords if they fail to do so.

4. **Create display ads**
Google Ads allows you to create display ads that appear on third-party websites, expanding your online audience. Choose reputable sites, and focus your ads on relevant genres, such as automotive websites.

5. **Use negative keywords**
Negative keywords help you avoid irrelevant traffic. For instance, if you target “oil change,” you might want to exclude “lawn mower oil change” to keep your ads relevant.

6. **Employ RLSA**
Remarketing lists for search ads (RLSA) let you target users who have already visited your website. This helps you reach people who are already interested in your services, making it easier to convert them with a PPC ad.

7. **Monitor results and test new ads**
Continuously monitor your PPC ads to ensure they are effective. Use Google Ads metrics to identify underperforming ads and replace or improve them. Regularly test new ads and campaigns to keep enhancing your PPC strategy.

Get your free audit and see what your online marketing looks like go here.

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And if you need help launching your PPC advertising, Conversions Marketing is here to assist!
Our team of experts understands PPC inside and out, just as you understand the intricacies of a car. We can help you fine-tune your campaigns and get them running smoothly.

With our auto service PPC services, you’ll get support with each of the tips mentioned above. Plus, you’ll have a dedicated account representative to keep you informed and engaged with all our marketing efforts for your business. Guaranteed.

To find out more , call us at (323) 676-1711

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