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  • So how do you make sure to target the right audience for your market? As anyone who owns a mattress company, it can be difficult to know not only how to market your mattress company, but WHO is your market...

  • Optimize Your Profile If you are doing any cold prospecting via email, LinkedIn, or even cold calling, then there is no doubt that people are screening your LinkedIn profile before they respond to you. They decide whether you’re worth connecting...

  • Whenever starting a new campaign from scratch (that means NO saved audience and NO prior activity on your pixel), Facebook’s best practice says that you should follow these steps in order so that you can get the best customers and...

  • Phases of a campaign The there are a few phases of a successful Facebook advertising campaign: Advertising spend breaks even on the front end Advertising spend breaks even on the back end Advertising campaign generates positive ROI Advertising campaign gener

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